At the Summit at Sea, I ran into two of my friends from the Burning Man community, Peter and Shannon. Peter was one of the most well-known Burning Man photographers to date, and his now-wife, Shannon was a fashion and jewelry designer of her own brands. We met a few years ago and remained in touch. Peter has taken some amazing lookbook photos for me. On the boat, Shannon and I agreed to do a trunk show together at the Wonderfruit since she was heading to Asia from NYC anyway during the period of the trunk show.
It was my first trunk show at a festival. And I have never actually done one before. Shannon was the one who had many years of experience in festival sales. I learned so much from this experience, about festival sales and my own target market.
Apart from hosting a booth, I was also responsible to teach a yoga class at the festival. It was called Yoga for Modern Jedis and Sexy Ninjas. I taught the whole class in silence using a little white board. That same day, friends I met from SAS, Justin Brown and Jon Story joined the festival for last two days. I had so much fun from that point on.