The Kimonos are unique, well-made, durable, versatile and stylish pieces, always happy and fun to wear them.
— Maria Yatriki | Mexico City & Tel Aviv | Founder of Sacbe, Inner Refuge, and Akbal Camp
New York Fashion Week
*photographer: Israel Mojicashop *kimono blazers
The Kimono is more than just an outfit now. It's beautiful, makes me feel truly elegant, and connected to how I move when I'm wearing it. I am one with my kimono. I like to keep it hanging in my room, it doubles as a perfect art piece that hangs high from my wardrobe door, and keeping me company when I'm alone.
— Zed | London & India | Global Creative
Joy's Kimonos are highly addictive - what a selection!! Each design very unique - the feel of the fabric is pure bliss - when entering Joy's Universe, you might run into the situation where you simply cannot make up your mind and end up having to buy them all!! You might even end up going to the office wearing one!!
— Arthur Colarossi | NYC & Paris | Conscious Investor, Global Creative
...From an early age I liked to mix and match fashion elements. I love all kinds of traditional clothing and tribal fashion. For some reason, I naturally understood them and knew how they could be worn and began to wear fashion items that were unique, high in quality and design...then I became an architect.
I appreciate structure and balance, which, of course, help in making clothes... and I wanted to create clothes for someone like me who loves life in all the ways, colors, shapes, and forms. I wanted to create fashion that is timeless, versatile, and comfortable. I wanted to create one outfit that could turn into many outfits so that "less is really so much more".
Upcycled, vintage kimono with sleeves like the wings of a beautiful swan was the first signature item in this fashion line. With a team of highly skilled tailors and seamstresses, we carefully re-engineer and modernise one kimono at a time. My hope is to preserve the unique quality of each piece like a piece of wearable art. I used the remaining fabric to make bags, purses, cushion cases, and belts. For homeware, I turn obi sash into yoga bolsters aka storage solutions. Each yoga bolster cover was the storage solution for your extra towels, pillows, and or comforters… The extra fabric was turned into clutch, iPad case or a pencil case. "Nothing is ever lost".
With the vision of an architect combining my passions in yoga, healing, art and fashion, I intend to create fashion that connects with the exquisite quality of our true selves with the DNA of extreme sustainability.- *joy
I have worked consistently with the same team of tailors to create magic. We feel such joy and pride in our co-creation.
My seamstresses co-created the prototypes of each design with me from the very first kimono ever made under this brand. I am only able to create this art because of them.
Making these kimonos and capes is my art. I created this brand using the money I made teaching yoga. Every cent was earned with love and devotion and was then infused with conscious intention to create the highest vibrational expression. Customers who purchased my art resonated strongly at this frequency.